Corporate Knowledge Bases and User Generated Content

Common Sense Advisory, an independent market research company within the globalization industry, recently quoted research that shows that “today it costs five times more to service someone in a language other than English because it requires in-country personnel and additional infrastructure”. MT-enabled chat can reduce or eliminate that expense by having a single agent support multiple customers in several languages, from a single location. The translation might not be of perfect quality, but the consumers value quick access to information over perfection – and will find an MT solution if they want content in their own language. MT can be used to make support and other user generated content available to consumers using other languages.

MT is an area in which Venga supports its client’s evolving needs for different approaches to the quality/timeliness equation. Venga can customize an approach for clients whose business demands create a requirement automated machine translation for particular types of rapid response localization. When a different quality level is required to facilitate online chat or for other strategic reasons, Venga experts can develop a program that is right-sized for you.

Learn more about how MT might be useful to your company.