Consumer markets
In the US, consumer spending drives 70% of the economy, which means that just about any localization project for the US touches consumers. Similar statistics apply in the top international target markets. When your organization decides to place a product or service internationally or sell to ESL speakers, your Venga Localization team brings in its experts to help ensure:
- Your packaging feels native to the target market. Venga Localization experts can translate existing packaging and provide you with cultural context advice to help determine what to change and what to keep. Upshot: Your product will not bear a pejorative connotation or get lost in translation within the target market.
- Multi-language market research is effectively translated, synonyms normalized and data rendered in the most useful format.
- Help and customer service teams get the information and training they need to serve your target markets, in context.
- Detailed reports, survey results and white papers are translated in context for industry influencers and publicity vehicles.
- You get exactly the marketing help you need. Venga consultants can help you determine not only what to say about your product, but also how to say it and where to share your message most effectively. Venga’s assessment service can include current media analysis, so you spot opportunities to save – and soar – in your target markets.
- You get the most attention from your target market by applying a culturally adapted localization process.
Typical deliverables include the following:
- Product information and documentation
- Websites
- Marketing campaigns and collateral
- Advertising programs
- Training materials
- Social media
